Naba is an NFT marketplace designed for both web and mobile. It allows users to discover, buy, sell, and mint digital art secured on the blockchain. The project covered the full product experience across web and mobile app including onboarding, home, NFT minting, community, profile, and chat screens.
Most NFT marketplaces at the time were built for crypto natives. The interfaces were dense, confusing, and intimidating for anyone who was not already deep into Web3. Naba was designed to change that by making the NFT buying and selling experience feel as simple and approachable as any mainstream ecommerce app. The goal was to lower the barrier to entry for everyday users who were curious about digital ownership but put off by complexity.
I handled the full UI design for both the mobile app and the web platform. This covered every screen from onboarding and authentication through to the core marketplace experience, NFT minting flow, community features, and user profile.
The design challenge was balancing the visual richness that NFT and digital art content demands with an interface that stayed clean and easy to navigate. NFT marketplaces live and die by how well they surface content, so the home screen and discovery experience were the starting point.
I designed the web and mobile experiences in parallel, making sure both felt cohesive while respecting the differences in how users interact with each. The minting flow was given particular attention since it is one of the most technically complex actions a user can take in a Web3 product and needed to feel straightforward and guided. Community and chat features were added to give the platform a social layer beyond just buying and selling.
Naba was a concept and design project that demonstrated my ability to work in the Web3 and digital art space. The screens covered the full product experience across web and mobile and showed how a complex blockchain product can be made to feel simple, visual, and accessible to a wider audience.
