Read to Impact is Africa's leading literary community connecting over 2,300 book lovers across 30 or more countries through reading challenges, literary festivals, and community programmes. The organisation runs the annual RTI Lit Fest, a distributed literary festival held simultaneously across multiple cities, as well as author events, university chapters, and a digital magazine. I designed their website to represent the community's scale, culture, and mission clearly to visitors across the continent and beyond.
Read to Impact had grown into a significant pan African literary community but needed a website that matched that scale. The site needed to communicate who they are, what they do, and why it matters to a wide audience including prospective members, partners, sponsors, and universities. It also needed to make it easy for visitors to join the community, explore their impact, and find out about upcoming events, all without feeling cluttered or overwhelming.
I designed the website for Read to Impact. The project covered the homepage, about page, impact report page, events and updates, resources, work with us, and contact pages. The goal was a site that felt warm, culturally rooted, and easy to navigate for anyone landing on it for the first time.
The design needed to balance two things at once. It had to feel literary and culturally rich to reflect the community's identity, while also being clean and structured enough to convert visitors into members and attract institutional partners.
I led with the community's most compelling headline on the hero: over 2,300 book lovers across 30 or more countries. That number does the work immediately. From there I structured the site to answer the three questions any visitor has: who are you, what do you do, and how do I get involved.
The impact section was given its own dedicated space to showcase real numbers like 1,500 or more unique books read, 150 or more Dream Africa Conference attendees, and events across multiple cities. These numbers build credibility and show the community is active and growing. The join section at the bottom of every key page made sure there was always a clear next step for anyone ready to get involved.
The website is live at readtoimpact.org and actively serving a community of over 2,300 members across 30 or more countries. The site supports the organisation's full range of activities from reading challenges and the RTI Lit Fest to partner announcements like the MyLibri Books digital reading partnership. It is a clean, purposeful site that reflects the scale and cultural importance of what Read to Impact is building across Africa.
